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The Making of Bentley Chairs

The Making of the Bentley Chairs for Pankhurst Barbers

We produced a stunning visual piece for Bentley Motors in association with Pankhurst Barbers Salon. Bentley Motors applies its supreme craftsmanship in leather and trim to create stunning Barbers Chairs for Pankhurst Barbers Salon, London's most stylish men's grooming salon. The brief required the piece to communicate the sophistication of both brands as well as the attention to detail in design and manufacturing of the chairs and car, to epitomise style and elegance. The end result is a culmination of some of the best talent in the industry, completely overseen and produced by Loco, a stylish and powerful piece of brand content which truly delivers. We worked closely with Bentley's branding agency Keko London, to produce some beautifully crafted films, which reflect the premium quality and characteristics of the Bentley and Pankhurst brands.